Using ART to Help ART

Changing Fertility Care for Generations to Come can take different forms. Recently the CooperSurgical® team embarked on a fundraising initiative, in partnership with Fertility Europe, using art to help improve ART.

By creating art pieces to be sold at a charity auction, they successfully overshot their fundraising targets which will assist Fertility Europe in its aim of raising standards and access to fertility care.

Fertility Europe is a Pan-European organization representing 25 million infertility patients in Europe. With 31 member associations from 28 countries, they are working together to raise awareness of infertility and advocate for fertility education and equal access to fertility treatments for all who need it.

CooperSurgical’s ART for ART charity initiative, challenged its European, Middle East, and African sales team to produce art pieces embodying the themes of ‘Healthy Women, Babies & Families’ or ‘Changing Fertility Care for Generation to Come’ which would then be auctioned to the highest bidder.

This display of artistic talent, including pottery, sculptures, painting and prints, raised the considerable sum of €6,580 in aid of the charity appeal, and this initiative may now be adopted by other organizations looking to assist in Changing Fertility Care for Generations to Come.

To learn more about Fertility Europe